Our History


Europcell GmbH was started in Hanau, near Frankfurt, Germany in 1995 as an international sales company for forest products. From those beginnings the company has expanded to cover all continents.

The initial geographic focus was Eastern Europe, but we have steadily expanded our network of suppliers and customers. Currently Europcell is active throughout Europe, as well as in Asia, North Africa, North and South America.

The product line has likewise expanded, from pulps to a wide range of papers, viscose and fiber cement grade pulps, packaging papers and boards, graphical papers and boards, and specialty papers.

Europcell is a privately owned company employing 60+ people today. We turn over some 750,000 tons of forest products per year, as agents or reseller depending on requirements.



1995      Foundation of Europcell GmbH by Sebastian Hetzmann, selling wood pulps within Europe

1996      Establishment of Europcell Zellstoffhandels GmbH in Vienna / Austria

1996      First sales in MENA region

1997      First sales in CIS countries and Asia

2001      Foundation of Germex GmbH, a Europcell group company specialized in synthetic fibres

2004      First sales of wood pulp into the viscose fiber industry

2006      Establishment of representative office in Qingdao / China

2007      Start of business in South & Central America

2008      Own representatives in Europe, Asia and the Americas

2012      Foundation of Europcell Hongkong Ltd.

2012      Establishment of Fiber Cement business unit

2015      Opening of representative office in Guangzhou / China

2016      Volume initially exceeds 750,000 mt per year

2017      Foundation of Europcell Trading Guangzhou Limited / China

2018      Own representative in Ho-Chi-Minh-City / Vietnam