Our History


Europcell GmbH was founded in Hanau, near Frankfurt, Germany in 1995 as an international sales company for forest products. 

The initial focus of our business was in Eastern Europe. In the course of further development we have continuously expanded our network of customers and suppliers. Today Europcell is active throughout Europe as well as in Asia, North Africa, North and South America.

Our product portfolio is growing continuously and includes not only paper pulp, pulp for fiber cement and viscose fiber production but also the entire range of papers, packaging papers, cardboard, graphic papers and specialty papers.

Two decades after its foundation, Europcell is still a dynamically growing, privately owned company with more than 80 employees. We move over 1,000,000 tons of forest products annually - as agent or trader according to the wishes and needs of our respective business partners.



1995      Foundation of Europcell GmbH by Sebastian Hetzmann, selling wood pulps within Europe

1996      Establishment of Europcell Zellstoffhandels GmbH in Vienna / Austria

1996      First sales in MENA region

1997      First sales in CIS countries and Asia

2001      Foundation of Germex GmbH, a Europcell group company specialized in synthetic fibres

2004      First sales of wood pulp into the viscose fiber industry

2006      Establishment of representative office in Qingdao / China

2007      Start of business in South & Central America

2008      Own representatives in Europe, Asia and the Americas

2012      Foundation of Europcell Hongkong Ltd.

2012      Establishment of Fiber Cement business unit

2015      Opening of representative office in Guangzhou / China

2016      Volume initially exceeds 750,000 mT per year

2017      Foundation of Europcell Trading Guangzhou Limited / China

2017      Start Tissue trading central Europe

2018      Own representative in Ho-Chi-Minh-City / Vietnam

2020      Growth of the viscose and polyester fiber business in Central Europe

2020      Business volume exceeds 1 Mio tons per year for the first time

2021      Acquisition of two pulp agencies in Europe

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